Business Analytics – BBA Sem 4 NEP

Basics of Business Analytics, published by B.S. Shah Prakashan, is a comprehensive textbook designed for Second Year B.B.A, Semester 4 under the NEP 2020 New Course. The book aims to build foundational knowledge in analytics, helping students understand how data is collected, processed, visualized, and used for effective business decision-making.

It covers key topics such as data analysis fundamentals, descriptive analytics, data visualization, business intelligence basics, analytical tools, and real-world applications. Written in clear and student-friendly language, the book also provides practical examples and illustrations to simplify complex analytical concepts.

This textbook helps B.B.A students develop analytical thinking and prepares them for the growing demand for data-driven business roles.

Key Features:

• Based on NEP 2020 Syllabus

• Covers fundamentals of data analytics & business intelligence

• Includes practical examples and simple explanations

• Ideal for B.B.A Semester 4 students

• Student-friendly and exam-focused content

• Latest edition with updated analytical concepts

A perfect introduction for students looking to build strong analytical and decision-making skills in the business world.