Business Communication – BBA Sem 4 NEP

Business Communication, published by B.S. Shah Prakashan, is a well-structured and updated textbook designed for Second Year B.B.A, Semester 4 as per the NEP 2020 New Course. The book focuses on building strong communication skills needed in business environments, helping students improve verbal, non-verbal, written, and digital communication abilities.

It covers essential topics such as communication processes, barriers, effective writing skills, business letters, email communication, presentations, meetings, interviews, and workplace communication techniques. The content is simple, practical, and supported with real-business illustrations to enhance understanding.

This textbook is ideal for students preparing for corporate communication, management roles, or professional interactions.

Key Features:

• Based on NEP 2020 syllabus

• Covers verbal, written, and digital communication

• Practical examples & business-oriented explanations

• Student-friendly and exam-focused content

• Suitable for S.Y. B.B.A Semester 4

• Latest edition by B.S. Shah Prakashan

A perfect guide for developing confident and effective communication skills for academic and professional success.