Marketing Communication – B.Com Sem 4 NEP

Essential Marketing Communication, published by Kumar Prakashan, is a complete and updated textbook designed for Second Year B.A., B.Com., B.Sc., Semester 4 under the New Syllabus as per NEP (Latest Edition). The book focuses on skill enhancement by teaching the foundations of marketing communication, consumer behavior, advertising, branding, sales promotion, and digital marketing basics.

It includes Objective Study & MCQs, making it highly useful for exam preparation. The content is student-friendly and combines theoretical knowledge with practical insights into how communication influences marketing strategies.

This book helps learners understand how businesses connect with customers using various tools such as advertising, personal selling, public relations, digital platforms, and promotional campaigns.

Key Features:

• New Syllabus as per NEP – Latest Edition

• Suitable for B.A., B.Com., B.Sc. Semester 4 students

• Includes Objective Study & MCQs

• Covers marketing basics, communication models & consumer interaction

• Practical examples & simple explanations

• Ideal for skill enhancement courses

A perfect resource for students looking to develop marketing communication skills for academic and professional growth.